Medicine in the Marketing

Things I often see occurring with acupuncture:

Deep relaxation.

A brighter outlook.

The light returning to someone’s eyes.

New possibilities that come to mind.

Enhanced mind-body awareness.

Transformation of stress.

Self-acceptance.

A new taste for the nourishing things

A loss of taste for the toxic things.

A clearer sense of purpose.

 As holistic health and wellness pros, would it make sense to invite people in the door primarily with these things in mind? When an exhausting list of “issues addressed” are generically slapped onto a website, does this empower the reader, or does it encourage attachment to one’s condition/diagnosis/source of suffering?

These are merely questions I am asking out of curiosity.

And I get it, we want to connect with our audience. Speak to their pains. Let them know how we can help…

But what if instead we spoke to their dreams and higher level “why’s”?

 What would it take to toss out the obvious things in our marketing (i.e. acupuncture for sciatica, chiropractic for cervical pain, a “natural” approach to autoimmune disease), and showcase the longer-lasting, more sustainable benefits that empower the ones we serve before they even step foot in our doors?

More importantly, would it be worth it?